![]() YouTube usually has compilations of various TikTok trends, which is unique to the oldest video-sharing platform on the internet. When searching on YouTube, TikTok is ranked third in terms of the most searched term. ‘TikTok’ is the Third Most Searched Term on YouTube TikTok is one of the most downloaded apps in the entire world, with it being available in over 150 countries and in 75 different languages. TikTok is Available in Over 150 Countries An App Ape report suggests that 23% of people used the app for 2/3 of the month of December, and only 26% did not use it at all. Once a user downloads the app, they continue to use it. While people download multiple apps but rarely use them, that is not the case with TikTok. December 2019 Saw 74.5% of Users Active on the app It ranked third on Morning Consult’s report for fastest-growing brands of the year, only falling behind peacock in second and zoom in first. TikTok Was One of the Top Three Growing BrandsĢ020 was easily one of the best years for the platform, with the website being able to reach total downloads of 2.6 billion. And as 2019 came to an end, they reached 1.5 billion, almost doubling the number of downloads in a single year. In 2018 alone, more than 750 million people downloaded the app. According to a report by the Business of Apps, 2.6 billion people will download the app by 2020. TikTok has grown significantly over the years and House of Marketers expect it to continue to scale worldwide. Total Downloads For TikTok Exceed 2.5 Billion Please include attribution to House Of Marketers with this graphic. TikTok Popularity Stats 2022/2023 – Free to share, and use without modification Share this Image On Your Site Since rebranding, the site has grown considerably, being able to even surpass a billion active monthly users. Musical.ly saw 100 million concurrent users in its final days, according to the Verge. Muscial.ly reached its peak in 2018 before ByteDance purchased it and rebranded it as TikTok. Musical.ly had a little over 100 million active users every month during its final days Of course, the app show no decline in popularity moving into 2023, which means that the downloads are more than likely to increase. Also, according to Statista, the users downloaded the app almost 205 million times. ![]() In the second quarter of 2021, according to a Forbes report, TikTok had more downloads than any other app in the world. The Most Downloaded App in 2021 According to Various TikTok Statistics ![]() The House of Marketers team expect that the monthly users for the app will grow a huge 50% to 1.5 billion by 2022. ![]() Of course, TikTok statistics like these show no signs of slowing down as new people continue to come to the site. Over 1 Billion Active Users every monthĪccording to a press release from TikTok in 2021, the app saw 1 billion active users every month. We’ve organised the stats into several categories, including popularity, age, gender, engagement, revenue stats and more. ![]() 2022/2023 User Stats to Read Before Launching TikTok Campaigns We also discuss how our agency (House of Marketers) approaches TikTok advertising, when bearing in mind these statistics. If you’re looking to build stronger brand connections and scale your customer base, then you should firstly consider these TikTok user stats. Using this list of TikTok user stats, TikTok revenue statistics and other stats, we wish to provide you with a better understanding of how TikTok is helping brands to convert Generation Z and Millennial audiences in 2023. TikTok has now confirmed its place as a powerhouse in the marketing world, and for good reason. Incredible TikTok User Stats and General Platform Statistics for 2022 & 2023 ![]()
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